The 2012 Volkswagen Up! production model is finally here. To be made available in several flavors, the go-to vanilla offering is remarkable as much for its meandering gestation as it is for its price: €9,850 for the Move Up! “convenience-oriented model” (about $13,500 USD, including Germany’s costly Value Added Tax). That model will have the 59-horsepower gas engine that slots below the available gas-powered 74-hp engine and 67-horsepower natural-gas engine.
In keeping with the fixed-menu offerings that characterize the small-car segment, there will be a convenience-oriented Up!, High Up!, Up! Black and Up! White models that bring a set number of options to the party. (We! Don’t! Know! About! You! But! We’re! Getting! Tired! Of! All! This! Ridiculous! Marketspeak! Naming! And! Crazy! Punctuation!)
According to VW, an innovative financing plan called AutoCredit2 will roll into overseas dealerships to aid sales of the car, but we don’t know anything about that yet. Also, still no word on whether the Up! franchise will make it to North America, but we wouldn’t count on it, at least with this generation of products – after all, we’re still waiting on something like the next Polo.