Cellphone Study Finds Link Between Selfishness And Mobile Phone Use

Teni Sow | February 17, 2012 | 0 Comments

Two studies out of the University of Maryland appear to confirm a long-held suspicion about cellphone use: people get selfish when they’re on their phones.

According to a press release, researchers at the University of Maryland’s Robert H. Smith School of Business found that when people are using or thinking about their phones they are less likely to engage in prosocial behavior. The study notes that prosocial behavior is characterized as “action intended to benefit another person or society as a whole.”

In the experiment, college students were asked how likely they were to volunteer at a charity after using either Facebook or a cellphone without access to Facebook. After three minutes, they were asked how likely they were to volunteer at a charity organization. Participants who had used their phones were less likely to say they would volunteer than those who had browsed Facebook immediately before.

In a pretest people had reported feeling more connected to others when using their cellphones than when using Facebook, and that finding coupled with the fact that people were less likely to volunteer after using their phones lead the researchers to conclude that there was a correlation between level of connectedness and willingness to volunteer, i.e. the more connected to others people feel, the less likely they are to volunteer.

“The cellphone directly evokes feelings of connectivity to others, thereby fulfilling the basic human need to belong,” the studies’ authors write in a working paper titled “The Effect of Mobile Phone Use on Prosocial Behavior.”

According to marketing professor Rosellina Ferraro, a co-author of the report who spoke with The Huffington Post, the cellphone didn’t even need to be present to produce these results.

In a second study participants were asked to draw a picture of either their TV or their cellphone and to think about how they used whichever gadget they were drawing. Afterwards, the cellphone group was less engaged than the TV group in a problem-solving task, even though all participants knew that completion of the task meant money was being donated to charity.

It’s important to note that since this is a working study these findings have not been published or peer-reviewed. According to the University of Maryland’s student newspaper, The Diamond, the study will not be published until additional follow-up research has been conducted on the more general effects of cellphone use on how people act in social situations.

According to Ferraro, one direction additional research may go is to look at whether an even more socially fulfilling activity, like say talking to your friend on Skype, makes people even less likely to behave in a prosocial manner.

Our smartphones keep us connected, but there are other studies that suggest the gadgets are taking a toll on our mental health.An article in the BMC Public Health journal, for example, concluded that high mobile phone use corresponded with “sleep disturbances and symptoms of depression” in men, and symptoms of depression in women. Some companies have made an effort to limit the time their employees spend with their devices, such as Volkswagen, which blocks email on some employees’ BlackBerry devices after work hours.

 

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