“The way we think about it, security is an arms race,” Facebook’s general counsel, Ted Ullyot, said alongside Washington state Attorney General Rob McKenna at the social media company’s Seattle offices. “It’s important to stay ahead of spammers and scammers.”
In “clickjacking,” links on Facebook promising shocking or salacious videos have code embedded in them that spreads the link to the user’s page. That makes it seem like the user “liked” the link, with the aim of attracting more clicks from the user’s friends. The links eventually lead users to a survey or information from an advertiser.
Still, Facebook says less than 4 percent of content shared on the site is spam. By comparison, about 74 percent of email is spam, according to security company Symantec Corp., though the bulk of it gets filtered out before reaching someone’s inbox.
Named in Washington state’s lawsuit are Adscend co-owners Jeremy Bash, of West Virginia, and Fehzan Ali, of Texas. The lawsuit says Adscend violated several state laws, as well as the federal CAN-SPAM act, which makes it unlawful to procure or initiate transmission of misleading commercial communication.
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