February 4, 2012

BRUSSELS — The European Union’s data protection authorities have asked Google to delay the rollout of its new privacy policy until they have verified that it doesn’t break the bloc’s data protection laws.

Google publicized its new privacy rules – which regulate how the Web giant uses the enormous amounts of personal data its collects through its search engine, email and other services – with much fanfare last week.

Since then, it has launched a huge publicity campaign informing its users around the globe of the new policy, which is set to come into force on March 1.

But that launch date may now be under threat.

In a letter to Google Chief Executive Larry Page, Jacob Kohnstamm, the chairman of the group of 27 national privacy regulators in the EU, said the French data protection agency has started a probe of the new rules and how they will affect Google users in the EU.

“We call for a pause (in the rollout of the new rules) in the interests of ensuring that there can be no misunderstanding about Google’s commitments to information rights of their users and EU citizens, until we have completed our analysis,” Kohnstamm wrote in the letter, which was sent Thursday and published on Friday.

Google’s search engine has a market share of more than 90 percent in the EU, with rival services like Microsoft’s Bing gaining little traction. The EU’s competition authorities are already examining whether Google uses this dominance to stop other search engines from entering the market.

The new policy makes it easier for Google to combine the data of one person using different services such as the search engine, YouTube or Gmail if he is logged into his Google account. That allows Google to create a broader profile of that user and thus target advertising based on that person’s interests and search history more accurately. Advertising is the main way Google makes its money.

But the company argues that combining the data into one profile also makes search results more relevant and allows a user to cross-navigate between different services more easily.

Google said in a statement Friday that it had briefed data protection agencies before making its new policy announcement and that none of them had had substantial concerns at the time.

“Delaying the policy would cause significant confusion,” it said in the emailed note.

The company also published a letter by Global Privacy Counsel Peter Fleischer in response to Kohnstamm. Fleischer said the main purpose of the new policy is to combine the more than 70 different rules for Google’s wide-ranging services into one, that is simpler and more readable.

“Our updated privacy policy makes it clear in one comprehensive document that if a user is signed in we may combine information she has provided from one service with information from other services,” Fleischer wrote. He added that people can continue to use Google services without being logged into an account or create different profiles for different services.

Koosje Verhaar, a spokeswoman for Kohnstamm, who is also the head of the Dutch data protection agency, said she couldn’t comment on how long the analysis of the new policy will take.

She declined to say whether there were specific parts of the new rules that triggered the probe, but added that the data protection authorities of several nations, including France, Ireland and Germany, had already publicly expressed concerns over the policy just days after it was announced.

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