Madonna Sued Over Material Girl Collection

Teni Sow | September 2, 2011 | 0 Comments

Uh oh — the Material Girl is in trouble.

Women’s Wear Daily reports that Madonna has been hit with a lawsuit by L.A. Triumph Inc. for the name of her “Material Girl” clothing line and that Madge’s request to throw out the lawsuit has been denied.

In the suit, first filed a year ago, California brand L.A. Triumph claimed it has been selling a clothing line called “Material Girl” since 1997. Therefore, writes WWD, it arguably hold trademark rights stemming from first use.

But, as Madonna shrewdly claimed, she herself coined the phrase back in 1984 with her song of the same name.

That argument, however sensible it sounds (and it does sound really sensible to us), is not enough to throw out the lawsuit. Judge S. James Otero rejected the argument, allowing for an October trial.

If Madge ends up having to rename the line, we recommend that she return to her musical catalog for inspiration. “Express Yourself” has a nice ring to it. Or she could capitalize on a major fall trendand go with “Lucky Star.” And of course, “True Blue” would work if she decided to focus on denim.

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Category: Fashion

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