Daimler may not be able to sell very many Maybachs, but there’s a flip-side to that equation: Rarity. Exclusivity. Qualities which a Maybach has in spades. But if every tycoon and magnate in your elite neighborhood already has one, and you want to stand out a bit (but not too much) from the crowd, you’re going to want something even more exclusive. Like the Edition 125!
That exclamation mark – like the concept currently on display in Frankfurt – is part of the name, not added emphasis on our part, and helps underscore the claim which Daimler lays on the origins of the automobile which it now celebrates a century and a quarter later.
The party starts off with the 57 S model, that being the (relatively) shorter-wheelbase sedan with the twin-turbo V12 that’s just had its output increased to 630 horsepower. That’s power that’d make many a supercar blush, but Maybach didn’t stop there: for the special edition, the automaker gave the 57 a new front grille, a set of high-contrast 20-inch alloys and the signature of Wilheml Maybach (he who helped Gottlieb Daimler invent the automobile) embroidered into the glovebox lid.
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