Newark Airport Avatar Named Ava Is ‘Hired’ As New Customer Service Rep

Teni Sow | July 29, 2012

NEWARK, N.J. (AP) — Passengers at New Jersey’s Newark Liberty International Airport will always get a smile from this customer service representative. Just don’t ask her to carry luggage.

That’s because she’s an avatar.

The Port Authority on Friday will unveil the computerized, hologram-like image named “Ava” in the international arrivals area in Terminal B. She’s programmed to answer passengers’ most frequently-asked questions.

The Port Authority is spending $180,000 to place the high-tech help at Newark, Kennedy and LaGuardia airports.

 

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