NEW YORK (Reuters) – T-Mobile USA, the No. 4 U.S. mobile service, plans to market the Lumia 710 phone from Nokia to first-time smartphone buyers as the two companies push to recoup market share losses of recent years.
The device will be a U.S. exclusive for T-Mobile, according to Andrew Sherrard, a T-Mobile USA executive who hopes the relatively low price will convince some of the 150 million U.S. consumers using more basic phones to switch to smartphones.
The U.S. introduction of the phone will be a key one for Nokia, which has suffered badly here in recent years as U.S. operators have spurned its devices in favor of the Apple Inc iPhone and Android models from rivals such as Motorola, HTC Corp and Samsung Electronics Co Ltd.
Since T-Mobile USA is the smallest of the national U.S. operators, Nokia investors will be anxious to hear when it expects to sell the smartphones with the bigger carriers like Verizon Wireless, AT&T Inc and Sprint Nextel.
AT&T is trying to buy T-Mobile USA, but they are fighting for approval of the $39 billion deal, which is facing opposition from the U.S. Department of Justice and the Federal Communications Commission.
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