The Rogue Valley International-Medford Airport in Medford, Ore., is talking to an unnamed corporate sponsor about branding the control tower, whose main competitor for tallest building in the region is a silo at a railroad yard.
Airport director Bern Case said Wednesday they hope to make a 10-year-deal deal to bring about $300,000 a year to the airport from a corporation that would put its logo on all four sides of the 100-foot control tower, visible to passengers taking off and landing, as well as people driving by.
Though the money is small compared to the airport’s $8 million budget, the tower sign would be the biggest source of advertising revenue. And with no tax support, every little bit helps to lower the landing fees charged airlines, increasing the chances of attracting new carriers, Case said.
“Every inch of public space is fair game to either sell or get your corporate message out,” said Adamson. “There is huge pressure to find new ways to communicate, from the men’s rooms to the bridges to the tunnels. The control tower is just next in line and it’s a great one, because it is visible from a distance and above the fray. And it’s the right audience. Airports are where the business people are, and where the people with money to travel go. From the airport point of view it is smart because it brings in revenue at a time when everybody is scraping.”
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